Local if your customers are in a specific area. Toll free if you serve customers nationwide.

A local number like 619-ROOFING builds trust because 83% of Americans prefer local businesses. The area code signals you’re nearby, and the word makes the number memorable.

A toll free number like 800-FLOODED works everywhere in North America. Generic toll free terms cost six figures because they’ve been advertised for decades, but a branded toll free vanity (like 800-YOUR-NAME) is reasonably priced and works nationally.

Many businesses use both. A local number for their primary market, a toll free number for everything outside it. The local site here costs $79/mo and the toll free site costs $99/mo, so you can do both for less than $200/mo.